Before Anyone Knows Your Name

By Dr Ben Adkins

You're good at what you do. Nobody knows it yet. This book fixes that.

Whether you're launching a consulting practice, starting a service business, going freelance, or growing any business where you sell your expertise... the hardest part isn't doing the work. It's getting someone to let you do the work in the first place.

You don't have a portfolio full of logos. You don't have a reel of glowing testimonials. You don't have a network of referral partners sending you warm leads every week. You have skills, ambition, and a very real problem: no one has any reason to trust you yet.

Before Anyone Knows Your Name is the field manual for solving that problem... fast.

Inside you'll find:

- 123 numbered, field-tested strategies for getting clients when you have zero authority, organized by three core mechanics: borrowing credibility, removing risk, and manufacturing demand

- How to attach your name to causes, institutions, and people that prospects already trust... so their credibility transfers to you before you've earned your own

- Risk reversal frameworks (pay-after-results, pilot months, guarantees) that make saying "yes" to you feel like a risk-free decision

- The exact outbound system (Loom audits, free mockups, personalized cold email) that generates new sales conversations every week

- Positioning strategies that let you charge premium prices as an unknown... including niching, productized services, and anti-big-company positioning

- How to manufacture social proof with testimonials, case studies, awards, and media mentions... even when you've only completed a handful of projects

- Four detailed case studies showing how a chiropractor, a wedding photographer, a financial advisor, and a solo plumber each used these strategies to build thriving businesses from absolute zero

- A week-by-week 90-day action plan that turns the strategies into a concrete sequence you can start Monday morning

This is not theory. This is not motivation. These are actual plays you can run this week.

Written by Dr. Ben Adkins, who accidentally built a digital marketing agency after using internet marketing to fill his empty chiropractic practice in 2010. Since then, he has taught thousands of entrepreneurs how to land clients and grow service businesses from scratch through Serial Progress Seeker.

The strategies in this book work whether you're a freelance designer, a consultant, a coach, a contractor, a financial advisor, a photographer, or any service provider trying to break through the credibility barrier and build something real.

Part One is for everyone who sells a service. Part Two shows you the strategies in action across four industries. Part Three gives you a week-by-week plan for your first 90 days.

Stop waiting to earn authority. Start borrowing it. Then earn it. Then lend it.

• Format: Paperback
• Language: English
• ISBN: B0H63F45PP
• ISBN13: 9798182106214
• Release Date: August 2026
• Publisher: Independently Published
• Length: 258 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"