Beating the Algorithm: Overriding the Script of Life

By Cheo Ming Shen

What does it take to succeed in an unpredictable world? In Beating the Algorithm, Cheo Ming Shen, a serial entrepreneur, investor, and digital marketing pioneer, reveals the lessons he learned from navigating life's challenges--from struggling in Singapore's rigid education system to co-founding multi-million-dollar companies that revolutionized the influencer marketing industry.

As the co-founder of Nuffnang, the world's first blog advertising network, and Netccentric, a publicly listed digital media company, Ming Shen helped shape the modern creator economy, empowering thousands of content creators and brands across Asia. His entrepreneurial journey, however, wasn't without failures, betrayals, and setbacks. With unfiltered honesty and humor, he shares how he overcame obstacles, built strong leadership skills, and learned to turn adversity into opportunity.

This book isn't just about business--it's about mastering life's algorithm. Ming Shen offers practical strategies on resilience, adaptability, leadership, and redefining success, making Beating the Algorithm essential reading for entrepreneurs, professionals, and dreamers who want to rise above the competition.

• Format: Paperback
• Language: English
• ISBN: 9815295365
• ISBN13: 9789815295368
• Release Date: February 2026
• Publisher: Penguin Books
• Length: 288 Pages