Once, there was a Blockbuster on every corner. Nine thousand of them. Friday night had a smell - plastic cases, popcorn, the hum of the lights - and a ritual: the wall of new releases, the game you begged your mom to rent, the two words on every tape. Be kind, rewind.
Then it was gone. Not slowly. All at once, and from the inside.
This is the true story of how a company beloved by a nation handed its own future away - the night a broke little startup named Netflix offered to sell itself for $50 million and got laughed out of the room; the debt, the boardroom knife fight, and the brilliant comeback that was actually working right up until they killed it themselves.
Part business tragedy, part love letter to a lost Friday night, Be Kind, Rewind is the rise and fall of an American empire - and the story of the one store that refused to die.