Basic Advertising

by Gordon E. White and Donald W. Jugenheimer

Book Overview

This volume offers a concise introduction to advertising, utilizing a practical, essentials approach. The book is organized by the six Cs of advertising, providing an easy-to-remember verbal device to help readers understand the process and organization of the advertising business. Discussions include the following topics: how advertising is created, media, laws and ethics, careers in advertising, and how readers can utilize advertising.

• Format: Hardcover
• Language: English
• ISBN: 0538190906
• ISBN13: 9780538190909
• Release Date: December 1999
• Publisher: Thomson South-Western
• Length: 576 Pages
• Weight: 1.00 lbs.