Baby Boomers and Their Parents

By George P. Moschis and Anil Mathur

Lots of marketers paint a rosy picture of the lifestyle of baby boomers as they enter the retirement years. But authors Moschis and Mathur, basing their findings on 20 years of surveys among baby... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0978660242
• ISBN13: 9780978660246
• Release Date: July 2007
• Publisher: Paramount Market Publishing, Inc.
• Length: 244 Pages
• Weight: 1.00 lbs.
• Dimensions: 9.0" x 0.5" x 5.8"