George P. Moschis

The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents

George P. Moschis

$109.44

Marketing to Older Consumers: A Handbook of Information for Strategy Development

George P. Moschis

$109.44

Consumer Socialization: A Life-Cycle Perspective

George P. Moschis

Out of Stock

Marketing Strategies for the Mature Market

George P. Moschis

$109.44

Gerontographics: Life-Stage Segmentation for Marketing Strategy Development

George P. Moschis

$109.19

Baby Boomers and Their Parents

George P. Moschis

Out of Stock

Consumer Behavior over the Life Course: Research Frontiers and New Directions

George P. Moschis

$129.99

Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries

George P. Moschis

$89.99 - $109.99

Academic Research in Business and the Social Sciences: A Guidebook for Early Career Researchers

George P. Moschis

$55.25