B2B Social Media: The Complete Guide to Developing a B2B Social Media Strategy (Plus a Case Study)

by Rich Walker

An estimated 87% of B2B marketers apply their trade on social media and consider it to be the most effective tool of all types of content marketing. And 80% of businesses plan on increasing the amount of resources allocated to social media in the future.

What's most exciting about social media for B2B is the ease of entry and capacity for generating leads. What's scariest about social media for B2B is getting started and keeping things going...

• Format: Paperback
• Language: English
• ISBN: 1523605308
• ISBN13: 9781523605309
• Release Date: February 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 264 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"