Augmenting Customer Retention Through Big Data Analytics

Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.

• Format: Hardcover
• Language: English
• ISBN: 1774917211
• ISBN13: 9781774917213
• Release Date: December 2024
• Publisher: Apple Academic Press
• Length: 336 Pages
• Weight: 1.47 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"