Augmented Reality and Consumer Behavior in E-Commerce

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Edition Description

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment in real time using their mobile devices (e.g., projecting a virtual model...

Edition Details

Format:Paperback

Language:English

ISBN:3759786790

Format: Paperback

Condition:

61.16

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