Attitudes and Persuasion--Classic and Contemporary Approaches

by Richard E. Petty

Book Overview

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0697065510
• ISBN13: 9780697065513
• Release Date: January 1981
• Publisher: William C. Brown
• Length: 336 Pages
• Weight: 0.95 lbs.