What is ASMR? Science doesn't yet have an answer, but that hasn't stopped our culture from developing one. ASMR is a physiological phenomenon that has been all but eclipsed by its application as an emerging art-form, and by its community status as an internet subculture. The sheer size of and nature of the still nascent "ASMR community" gives rise to important questions about the scientific response to ASMR, its growth as a cultural phenomenon, and the microeconomic factors that may be driving its growth. In this book, I explore these questions and provide some answers.
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