Artificial Intelligence for Marketing Management

By: Thaichon, Park

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

• Format: Paperback
• Language: English
• ISBN: 1032248491
• ISBN13: 9781032248493
• Release Date: May 2024
• Publisher: Taylor & Francis Group
• Length: 218 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"