Artificial Intelligence for Marketing Management

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

• Format: Hardcover
• Language: English
• ISBN: 1032248483
• ISBN13: 9781032248486
• Release Date: November 2022
• Publisher: Routledge
• Length: 206 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"