Artificial Intelligence and Consumerism: Digital Mediation and the Evolution of Consumer Experience

By Dr. Rajagopal and Marcus Goncalves

This book examines how evolving technologies and AI-driven interfaces are transforming consumerism into a customer-centric, value co-creation philosophy. Drawing on research and best practices, it explores digital networking, social learning, cognitive reasoning, and interactive communication as forces reshaping consumer engagement. The book offers timely insights into AI-based marketing strategies that reduce decision complexity, manage consumer chaos, foster social innovation, and strengthen value-driven consumption in competitive markets. It equips scholars, managers, and students with forward-looking perspectives for understanding consumer transformation in the intelligent marketplace.

• Format: Hardcover
• Language: English
• ISBN: 303240228X
• ISBN13: 9783032402288
• Release Date: January 2027
• Publisher: Palgrave Macmillan