Artificial Ice: Hockey, Culture, and Commerce

by David Whitson

Artificial Ice explores how hockey has moved from popular pastime to commercial entertainment product, and one struggling to maintain its stature in the North American entertainment market. Contributors to Artificial Ice discuss the changing character of "major league" sports in North America, the strategic mistakes of the NHL in trying to enlarge its US presence, the importance of television to the economics of sports today, and...

• Format: Paperback
• Language: English
• ISBN: 1551930552
• ISBN13: 9781551930558
• Release Date: May 2006
• Publisher: University of Toronto Press
• Length: 288 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"