Artful Persuasion: How to Command Attention, Change Minds, and Influence Peoplehow to Command Attention, Change Minds, and Influence Peop

by Harry Mills

"There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0814470637
• ISBN13: 9780814470633
• Release Date: January 2000
• Publisher: Amacom
• Length: 320 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 6.4" x 9.3"
• Age Range: 17 years and up
• Grade Range: Grade 12 and higher

Customer Reviews

A very persuasive author on influencing people!

Mr Mills has written a very useful book on influential communication with an emphasis on effectiveness and efficacy! I particularly found part 3 especially valuable. This section focuses on persuasion triggers. Of particular value are the persuasion pointers at the end of each chapter. He also tabulated some of the information thereby making it easy to understand the topic without having to plough to through lengthy paragraphs. Paragraphs themselves are sharp, crisp and short. The 'signposting' is also effective. The exercise on persuasion IQ at the beginning of the book is a very good tool to measure your effectuveness as a persuader. Recommended buy for anyone in negotiating, sales, marketing, advertising or winning people!

Invaluable Skills

There are dozens of excellent books on the subject of persuasion. This is one of the best. Mills explains "how to command attention, change minds, and influence people." His writing style is crisp, his material is very well organized, he includes an abundance of examples to illustrate his key points, and he concludes the book with an analysis of "the most influential persuaders of the twentieth century", Franklin Roosevelt and Winston Churchill. The book consists of four Parts: How Persuasion Works (eg four patterns of influence) Thoughtful Persuasion (eg how to build trust and sell your expertise, how to give words added impact)Mindless Influence (eg the seven "persuasion triggers" of automatic influence)Persuasion at Its Best (ie Roosevelt and Churchill)One of Mills's most effective devices is the checklist. Throughout the book, it enables him to summarize key points in appropriate clusters. This is especially helpful for future reference, after the book has been read and functions as a reference source.This book will be invaluable to you if you want to strengthen your ability to "command attention, change minds, and influence people." It will also be invaluable to you when interacting with others who have also read Mills's book and are applying what the learned.

Power Tool For Success

My work as an independent contractor based in Brooklyn doesn't leave me with too much time to search for books, let alone to review one. Restoring brownstones and renovating apartment houses are my pleasures and arts, and keep me busy here in our wonderfully self-renewing city. When my brother gave me Artful Persuasion two weeks after he joined my company, I said, "Thanks, but I'm too busy getting us new contracts to read this....". He interrupted me, "That's exactly why you should read this, now."I don't often agree with my younger brother, but Mizan was right.Harry Mills has created a power tool here.I have 3 copies now, for my home, my van and my office. It's not easy to negotiate with owners of properties which have every potential to reveal themselves--with the help of my workers and plans- as urban sanctuaries. Persuasion is a two way street, of course. The buyers of my services , whether new buyers or experienced landlords, righfully expect the best from me. I rightfully expect top payment from them. Harry Mills helps me to persuade my clients that my expectations are quite fair. The contracts which I have signed since starting to use his book do not resemble my earlier ones, except for my signature and address. This book is put together so that I can find what I need at once. His specific techniques are really easy to remember and to use. He has made reading the book fun, too. Because he organized it like a superb tool-box, I can make the time to return to it with pleasure again and again. Nothing boring, no nonsense burns my fingers in this book.You have no time to read a new book right now? Buy and read Artful Persuasion. You will soon have more money, which you can then translate into more time, especially if you have a reliable brother to join your business.

Harry Mills Persuades!

I enjoyed reading this book a great deal. As an author of non-fiction career materials myself, I find that Harry Mills gathers the best of the material about persuasion and influence into one package. I reviewed the book, featuring it because the book is very important for technical professionals to know how to persuade and to recognize when they are being influenced. This is an excellent book if you are a public speaker, but it is also for anyone who would want to know the techniques that "professional influencers" use.

Must Have

As a lawyer you come to appreciate that persuasion is truly an art.Harry Mills book,like all of his business books,is a pragmatic guide to the fudamentals underpinning persuasion.Recognise what your doing learn what your not.You won't need to read far to get your money back if your required to persuade as part of your living.Very highly recomended.