Applying Neuro-Cognitive Framing to Personal Selling

by Simon Schäffer

Intermediate Examination Paper from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Cooperative Education Loerrach, language: English, abstract: In this thesis, I would like to connect Neuro-Cognitive Framing with established marketing frameworks to find out whether Framing may become an integral part of future promotion strategy. Neuro-Cognitive Framing is a new communication...

• Format: Paperback
• Language: English
• ISBN: 3346575527
• ISBN13: 9783346575524
• Release Date: March 2022
• Publisher: Grin Verlag
• Length: 70 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"