Analyzing Media Messages: Using Quantitative Content Analysis in Research

By Frederick Fico, Stephen Lacy, Daniel Riffe

Book Overview

Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process.

The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts.

• Format: Paperback
• Language: English
• ISBN: 1138613983
• ISBN13: 9781138613980
• Release Date: March 2019
• Publisher: Routledge
• Length: 224 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

Excellent introduction for media content analysts

This is an excellent introductory book for the people begining their on project where content analysis is needed. It is clear, simple, straightforward and illuminating! I would even suggest that this book should be the first book that any beginner in content analysis should read.

Highly recommended

This book by Daniel Riffe et al. not only gives an excellent overview of the research field of quantitative content analysis, but also useful recommendations on solving that particular analysis or measurement problem that you are facing. Using this book, I found it much easier to quantitatively measure structured interview results. The examples given in the book are often from the media world, but are generally applicable. Recommended.