Analyzing Media Messages: Using Quantitative Content Analysis in Research

By Frederick Fico, Stephen Lacy, Daniel Riffe

Book Overview

The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.

Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout.

This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.

• Format: Paperback
• Language: English
• ISBN: 1032264675
• ISBN13: 9781032264677
• Release Date: December 2023
• Publisher: Routledge
• Length: 232 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

Excellent introduction for media content analysts

This is an excellent introductory book for the people begining their on project where content analysis is needed. It is clear, simple, straightforward and illuminating! I would even suggest that this book should be the first book that any beginner in content analysis should read.

Highly recommended

This book by Daniel Riffe et al. not only gives an excellent overview of the research field of quantitative content analysis, but also useful recommendations on solving that particular analysis or measurement problem that you are facing. Using this book, I found it much easier to quantitatively measure structured interview results. The examples given in the book are often from the media world, but are generally applicable. Recommended.