Analyzing corporate discourse in globalized markets: the case of FIAT

By Pietro Manzella

In considering the case of the Italian vehicle manufacturer, this book tries to answer the following question: What are the key business communication issues facing a multinational aiming to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3848494493
• ISBN13: 9783848494491
• Release Date: April 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 212 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"