Analysis for Strategic Marketing

By Vithala R. Rao and Joel H. Steckel

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0321001982
• ISBN13: 9780321001986
• Release Date: August 1998
• Publisher: Prentice Hall PTR
• Length: 514 Pages
• Weight: 1.70 lbs.
• Dimensions: 9.3" x 1.0" x 7.5"

Customer Reviews

Support materials are minimal

...Support for this text runs from minimal to nonexistent. There is NO data disk. The instructor's manual for this text is only 90 pages long, and half of that is syllabi for courses taught by Rao and Steckel, which you probably will not find helpful. Do NOT adopt this book as the main text for a class.