An Overview of The Public Relations Function, Second Edition

by Shannon A. Bowen, Brad Rawlins, Thomas R. Martin

Book Overview

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.

This book acquaints the manager with the lexicon of the field and provides research...

• Format: Paperback
• Language: English
• ISBN: 1949443663
• ISBN13: 9781949443660
• Release Date: March 2019
• Publisher: Business Expert Press
• Length: 196 Pages
• Weight: 0.38 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"