An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R

By Ahmad Daryanto

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.

• Format: Hardcover
• Language: English
• ISBN: 1032525665
• ISBN13: 9781032525662
• Release Date: June 2025
• Publisher: Routledge
• Length: 454 Pages
• Weight: 2.15 lbs.
• Dimensions: 1.1" x 6.7" x 9.6"