Introduction to Quantitative Research Methods for Marketing : Tools and Techniques Using SPSS and R

By Ahmad Daryanto

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.

• Format: Paperback
• Language: English
• ISBN: 1032525649
• ISBN13: 9781032525648
• Release Date: August 1970
• Publisher: Routledge, Chapman & Hall, Incorporated
• Length: 500 Pages
• Weight: 1.76 lbs.
• Dimensions: 6.8" x 9.7"