Alternative Market Research Methods: Market Sensing

By: Lawson, Alison

Book Overview

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.

This book, the...

• Format: Hardcover
• Language: English
• ISBN: 1138843717
• ISBN13: 9781138843714
• Release Date: September 2016
• Publisher: Routledge
• Length: 312 Pages
• Weight: 1.41 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"