Alliance Competence: Maximizing the Value of Your Partnerships

by Robert E. Spekman, Lynn A. Isabella, Lynn A. Isabella

Book Overview

Strategieexperten der angesehenen Darden School der University of Virginia verbinden in diesem Buch neue Forschungergebnisse mit topaktuellen Fallstudien von so bekannten Unternehmen wie IBM-Microsoft, Volvo-Renault und US Air-British Airways. Sie machen deutlich, da das Schicksal eines internationalen Unternehmens von dessen F?higkeit abh?ngt, strategische Allianzen einzugehen. Basierend auf einer f?nfj?hrigen Studie ?ber international t?tige Unternehmen...

• Format: Hardcover
• Language: English
• ISBN: 0471330639
• ISBN13: 9780471330639
• Release Date: December 1999
• Publisher: Wiley
• Length: 320 Pages
• Weight: 1.38 lbs.
• Dimensions: 1.0" x 6.4" x 9.3"

Customer Reviews

360 degree perspective

'Alliance Competence' provides a 360 degree perspective on business alliance. It captures both the difficulties & opportunities involved in developing business alliance. It also outlines the resources & skills needed. The values of business alliance are also incorporated into the competitive advantage framework. The book is filled with detail to 'walk the talk', but the content tend to be ocasionally repetitive.