- Targeting author events at Armenian community centers and churches, as well as in areas where author has a following (Hudson Valley, New York; Watertown, Mass.; NYC, etc.). - Author will use social media to promote launch of paperback (she has 2,500 followers on Twitter). - Targeting tie-in with literary events surrounding upcoming 100th Anniversary of Armenian Genocide (April 2015). - Author will continue to blog at website, Goodreads, Red Room,...