AI in Business

By Dr Barnana Bhattacharya Nandy and Prof Dipanjan Datta

This book offers a clear, practical, and business-focused introduction to Artificial Intelligence for students, educators, and future managers. Written in simple, engaging language, it explains AI concepts, data, and machine learning through real-world business examples from finance, marketing, operations, and leadership. Rather than heavy mathematics or coding, the book emphasizes strategic thinking, ethical awareness, and decision-making skills. Designed especially for BBA and management learners, it bridges theory and practice, helping readers understand how AI transforms organizations-and how humans can lead effectively in an AI-driven world.

• Format: Paperback
• Language: English
• ISBN: 9375425878
• ISBN13: 9789375425878
• Release Date: July 2026
• Publisher: Bluerose Publishers
• Length: 216 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.5" x 5.0" x 8.0"