Agency Mania

By Bruno Gralpois

Book Overview

What will the agency of tomorrow look like?

This question racks the minds of marketeers as the future of advertising is uncertain and the entire marketing ecosystem is being tested. It's a time of unprecedented change for the trillion-dollar industry, and it's causing immense pressure for the advertiser/agency relationship.

This raises so many other questions: What competencies will agencies need to build? How will they deliver greater value to their clients? How will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success?

Agency Mania is here to help! Partnership guru Bruno Gralpois will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. He demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. It requires a robust set of competencies and operating principles to build a successful long-term advertiser/agency partnership, but not to worry! Gralpois will show you step-by-step how it's done.

• Format: Paperback
• Language: English
• ISBN: 0825308968
• ISBN13: 9780825308963
• Release Date: February 2019
• Publisher: Beaufort Books
• Length: 476 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.3" x 6.0" x 8.9"