Advertising to Children

by Marcia Amidon Lusted

This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web...

• Format: Library Binding
• Language: English
• ISBN: 160453107X
• ISBN13: 9781604531077
• Release Date: January 2008
• Publisher: Essential Library
• Length: 112 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.4" x 6.1" x 9.0"
• Age Range: 11 to 17 years
• Grade Range: Grades 6 to 12