Advertising Theory

Book Overview

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415886627
• ISBN13: 9780415886628
• Release Date: March 2012
• Publisher: Routledge
• Length: 614 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.2" x 5.9" x 8.8"