Advertising Theory

Book Overview

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415886627
• ISBN13: 9780415886628
• Release Date: March 2012
• Publisher: Routledge
• Length: 614 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.2" x 5.9" x 8.8"