Advertising Theory

Book Overview

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

• Format: Paperback
• Language: English
• ISBN: 0815382502
• ISBN13: 9780815382508
• Release Date: May 2019
• Publisher: Routledge
• Length: 548 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.2" x 5.9" x 8.8"