Advertising, Society, and Consumer Culture

by Roxanne Hovland and Joyce M. Wolburg

Book Overview

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed...

• Format: Paperback
• Language: English
• ISBN: 0765615479
• ISBN13: 9780765615473
• Release Date: March 2010
• Publisher: Routledge
• Length: 224 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"