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Advertising Response
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Advertising Response 1025489799 Book Cover

Advertising Response

Edition Description

"Advertising Response" provides a comprehensive analysis of the factors that influence consumer reactions to advertising. Written by H.M. Donovan, this foundational work explores the psychological and practical elements that drive public engagement with marketing materials...

Edition Details
Format:Hardcover
Language:English
ISBN:1025489799
Format: Hardcover
Condition:
$
32.95
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