Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

by Terence A. Shimp and J. Craig Andrews

Book Overview

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324321430
• ISBN13: 9780324321432
• Release Date: January 2006
• Publisher: South Western Educational Publishing
• Length: 629 Pages
• Weight: 2.45 lbs.
• Dimensions: 1.0" x 8.6" x 11.2"

Customer Reviews

Came in fast and in great shape

The book I purchased was used, but looks new. It was shipped fast. I would buy books again from this seller.

International Edition

International Edition is exactly like the regular edition, only way cheaper! Seriously consider buying this instead!

A great all-around Marketing textbook

This is one of the best textbooks I've used while pursuing my MBA. Instead of being mired in academic theory, this focuses on real-world, applicable concepts. In a sea of boring, overly theoretical (and ridiculously overpriced) textbooks, this is a standout - two thumbs up!