Advertising Menswear: Masculinity and Fashion in the British Media Since 1945

by Paul Jobling

Book Overview

Choice Outstanding Academic Title 2014

In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain...

• Format: Paperback
• Language: English
• ISBN: 1474254462
• ISBN13: 9781474254465
• Release Date: July 2015
• Publisher: Bloomsbury Academic
• Length: 272 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"