Advertising Media A-To-Z

By Jim Surmanek

A quick-access reference to every essential mediarelated term and concept

After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign

• Format: Paperback
• Language: English
• ISBN: 0071422145
• ISBN13: 9780071422147
• Release Date: November 2003
• Publisher: McGraw-Hill Companies
• Length: 368 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"