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Advertising Management [With CDROM]
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Advertising Management [With CDROM] 0198074123 Book Cover

Advertising Management [With CDROM]

Edition Description

The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006.

Beginning with an overview of advertising and sales promotion management, the book discusses...

Edition Details
Format:Paperback
Language:English
ISBN:0198074123
Format: Paperback
Condition:
$
46.63
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