Advertising Is Dead, Long Live Advertising!

By Tom Himpe

Book Overview

As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This illustrated book offers an overview of these revolutionary techniques, media and ideas.

• Format: Paperback
• Language: English
• ISBN: 0500286876
• ISBN13: 9780500286876
• Release Date: June 2008
• Publisher: Thames & Hudson
• Length: 224 Pages
• Weight: 2.75 lbs.
• Dimensions: 0.8" x 9.5" x 10.9"