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Advertising Creative: Strategy, Copy, and Design
Advertising Creative is the first "postdigital" creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working...
Advertising Creative: Strategy, Copy, and Design
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes--the need for fresh concepts and big ideas in pursuit of the One Thing...
Advertising Creative: Strategy, Copy, and Design
Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology. The Third Edition gets right to the point of advertising by stressing key principles,...
Advertising Creative: Strategy, Copy, and Design
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