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Paperback Advertising Creative: Strategy, Copy, and Design Book

ISBN: 1412974917

ISBN13: 9781412974912

Advertising Creative: Strategy, Copy, and Design

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Format: Paperback

Condition: Good

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Book Overview

Written in an accessible style, this guide gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use.

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