Advertising Copywriting

by Philip Ward Burton and Philip Ward Burotn

Book Overview

Here's everything you need to master the art of writing powerful, sales-clinching copy and stay ahead of the competition. From low-budget local advertising to big-budget national television spots,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844232068
• ISBN13: 9780844232065
• Release Date: January 1999
• Publisher: NTC Business Books
• Length: 349 Pages
• Weight: 0.05 lbs.
• Dimensions: 1.3" x 8.8" x 11.3"