Advertising and Integrated Brand Promotion (with Coursemate with Ad Age Printed Access Card)

by Chris Allen, Thomas O'Guinn, Richard Semenik, et al.

Book Overview

Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1285187814
• ISBN13: 9781285187815
• Release Date: February 2014
• Publisher: Cengage Learning
• Length: 432 Pages
• Weight: 2.25 lbs.
• Dimensions: 0.7" x 8.4" x 10.8"

Customer Reviews

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Book for school

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Exactly What I Was Looking For

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Great Book

I have this as a reference book and I just love it. It's great to have in your personal design library.