Multiunit Organization and Multimarket Strategy

by Joel A.C. Baum

Book Overview

A conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguably rivals the "M-form" as the 20th century's most successful. This text draws various ideas together to present possible developments.

• Format: Hardcover
• Language: English
• ISBN: 0762307218
• ISBN13: 9780762307210
• Release Date: June 2001
• Publisher: Jai Press Inc.
• Length: 420 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.3" x 6.5" x 9.4"