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Advanced Media Planning
Edition Description
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars...
Edition Details
Format:Hardcover
Language:English
ISBN:0792382188
Format: Hardcover
Condition:
$
109.99
Advanced Media Planning
Edition Description
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars...
Edition Details
Format:Paperback
Language:English
ISBN:1461346770
Format: Paperback
Condition:
$
109.99
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