Advanced Marketing Research (Guides)

Book Overview

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1557865493
• ISBN13: 9781557865496
• Release Date: July 1994
• Publisher: Wiley
• Length: 432 Pages
• Weight: 0.05 lbs.
• Dimensions: 9.3" x 1.0" x 7.5"