Research shows that a person's ability to be creative can grow, and can improve with regular and intentional practice.
Creative thinking skills are a toolbox of thinking techniques that a person can use on-demand, not a born ability that some people don't have.
These skills and techniques are usually not emphasized in schools, and therefore not brought into your workforce.
Once a person learns the tools and techniques, and has opportunities to regularly practice, this becomes a Genius Mode they can activate on demand.
60% of CEOs say Creativity is the most important resource in keeping their businesses competitive (IBM, 2010)
75% of people believe they're not living up to their creative potential (Adobe, 2012)
77% of CEOs say they can't find the Creativity and Innovation Skills they need (PEW Research Center, 2017)
Companies that foster creativity enjoy a 1.5x greater market share (Adobe, 2015)
50% of customers will pay more for a superior good or service (Adobe, 2015)
It's time to Activate your Genius Mode today