Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services

By Frank R. Bacon

Book Overview

Despite promising marketing research, most new products and services fail. However, with Frank R. Bacon's and Thomas W. Butler's Planned Innovation(R) system, any firm, of any size, in any country in... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0684839903
• ISBN13: 9780684839905
• Release Date: February 1998
• Publisher: Free Press
• Length: 176 Pages
• Weight: 0.95 lbs.
• Dimensions: 9.6" x 0.8" x 6.5"

Customer Reviews

A practical set of rules for a new project manager

This is a book that I wish I had 10 years ago when I was starting out managing major business development projects - the checklist model is sound and works to cut away risks.It has an engineering bias but can be refocused to business development - but this requires some existing experience of project management to secure the maximum benefit.If there is a negative, the book is a little thin - both in size and in business examples.It is worth a place in a serious project manager type of business role.