Accelerated Startup Discovery Playbook: Evidence-First, Iterative Framework for Founders.

By Devdip Purkayastha

The Accelerated Startup Discovery Playbook is an actionable guide to generating the real-world evidence that underpins decisions in a long-term, successful, and profitable venture. Drawing on the author's decade at IIT Bombay's Desai Sethi School of Entrepreneurship and his work with many founders and teams, the 12-stage, iterative ASDP framework is designed to reduce rework and risk through a long and arduous startup journey.

The companion SMAT(c) (Startup Maturity Assessment Tool) is a practical toolkit that helps founders assess real progress and make key decisions about whether to continue or iterate.

Inside:

- Twelve stages, each with a discovery objective, evidence standards, and diagnostic red flags

- "What founders may get wrong'' and 24 illustrative mini-cases set in the Indian context

- SMAT(c)-a 72-question maturity dashboard for founders, mentors, and investors to assess real progress

• Format: Hardcover
• Language: English
• ISBN: B0HBCLQ59R
• ISBN13: 9798906062666
• Release Date: July 2026
• Publisher: Notion Press
• Length: 110 Pages
• Weight: 1.41 lbs.
• Dimensions: 0.4" x 8.5" x 11.0"