A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage

by Neil Richardson

New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and driving growth.

A Quick Start Guide to Mobile Marketing is specifically written for people who wish to improve how their customers perceive them by tapping into the benefits of m-marketing...

• Format: Paperback
• Language: English
• ISBN: 0749460989
• ISBN13: 9780749460983
• Release Date: October 2010
• Publisher: Kogan Page
• Length: 160 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.5" x 5.2" x 7.9"