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A Primer for Integrated Marketing Communications

By Philip J. Kitchen and Patrick De Pelsmacker

Edition Description

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

Edition Details

Format:Paperback

Language:English

ISBN:0415314216

Format: Paperback

Condition:

68.99

50 Available

Quantity:

A Primer for Integrated Marketing Communications

By Philip J. Kitchen and Patrick De Pelsmacker

Edition Description

Edition Details

Format:Hardcover

Language:English

ISBN:0415314208

Format: Hardcover

Condition:

290.00

50 Available

Quantity:

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All Formats & Editions

A Primer for Integrated Marketing Communications

A Primer for Integrated Marketing Communications

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