A Practical guide to the New Product Development Process

By Prasad Mahindarathne

Drawing on academic insights, proven industry practices, and real-world applications, this guide offers a step-by-step roadmap for transforming creativity into impact. Whether you are starting your academic journey, building a business, or seeking to innovate within your profession, this book provides the clarity and confidence you need.

Inside, you will discover:
✅ The key stages of the New Product Development (NPD) process
✅ Practical lessons from academia and industry leaders
✅ Actionable strategies to nurture creativity and innovation
✅ Inspiration to bring fresh, market-ready ideas to life

If you are a student eager to learn, an entrepreneur looking for your next breakthrough, or a professional determined to innovate, this book will be your trusted companion for success.

• Format: Paperback
• Language: English
• ISBN: B0FTVG6CZW
• ISBN13: 9798267725262
• Release Date: October 2025
• Publisher: Independently Published
• Length: 78 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"